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August 16, 2008

It's 'Integrity' that creates 'Integral fit'

One the biggest compliments two people can say about one another is 'we're tight'.

Tightness is a good thing.

Tightness means there's an ongoing and continuing benefit in being together.

Tightness means everything works together because it's conjoined and contained.

Tightness is harder to achieve, the bigger the group.

But I think some of the answer about how to do this lies in what happens when businesses think about how to be better aligned and more effective as organizations. They're talking about wanting to create an 'integral fit'. They're talking about having Integrity.

Integrity is defined as: 'Soundness of moral character; honesty; the state of being whole, entire, or undiminished'.

I'd like to suggest that the biggie, as far as building a network is concerned, is Integrity. It builds trust and it creates the feeling of 'being tight'.

The success of the networked whole, as people are coming to realize, is largely dependent on having a good reputation. It's a brand footprint.

But a good brand footprint is about more than having 'a reputation', we've all got a reputation. The real question is, does this reputation have integrity? Is there a genuine warmth and a visceral connection to something in it with which we want to fit in?

Is it a reputation that has blatant integrity? Integrity so fine that it rings out like the clearest of clear bells. Because in the networked world this is what we need. This is the call we make when we want to find, and be found, throughout our new world of networks.

It is with integrity that the long term process of belonging and building a tribe begins because integrity creates integral fit.

Integrity is akin to a precious metal in a networked context, in that it can forge relationships very quickly, but it's also easy to wreck.

Integrity is a must-have, not a nice-to-have, Tim Sanders has written ''Your network is your net worth'. Integrity is a very valuable personal and organizational asset because without it, today, nothing else happens.

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